Pringkuku Regency has coastline 15,779 km. Pringkuku District Coastal area was been utilized for tourism activities. They were not yet been regulated and managed optimally. The objectives of this research was to analize of ecotourism suitability and carrying capacity, to analize of tourism utilization level, and to arrange of management strategies of the Pringkuku district coastal area. Research conducted in the coastal area of the Pringkuku District Pacitan Regency (Watukarung Village, Jlubang Village, Dadapan Village, Poko Village and Candi Village). Field of data collection in 2012. The Data was taken that the water quality, land suitability, carrying capacity, and the level of land utilization. Water quality conditions are still suitable for tourist activities because there is no dominant influence of human activities. Srau tourist areas have ecological carrying capacity of 142,350 persons/year. Watukarung tourist areas have ecological carrying capacity of 306,235 persons/year. The result shown: (1) Mostly suitable, watukarung and srau carrying capacity area have not exceed. (2) Srau and Watukarung area tourism utilization level are 65.67% and 49%. (3) Ecotourism management strategies namely provide and improvement facilities and infrastructure; training for increase human resources and fishermen involved within tourism.
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